We are pleased to announce this years shortlist below. PRCA MENA Regional Awards 2021 have been the most successful year of entries to date amidst the challenging year we all faced.
Let us celebrate the past 12 months, achieved by the most outstanding individuals and extraordinary teams. We are proud of the work achieved within the industry and look forward to celebrating with you all on 3rd March 2021.
And remember… we’re a not-for-profit, so all the profits from our awards are invested back into our industry to help teams and individuals, like you, maximise their value to clients and organisations.
Give your teams something to smile about as we come together as an industry to celebrate your success!
CAMPAIGN AWARDS
Best Integrated Campaign
ASDA’A BCW – Snapchat
APCO Worldwide and UOWD – Education of the Future
Gambit Communications and Alfa Romeo – Into the Driver’s Seat!
Hill+Knowlton Strategies – Diriyah Season
Seven Media – Together We Are Good
Saudi Customs – Self Correction Initiative
TOH PR – DGDA
W7Worldwide – Pilgrims Are in the Hearts of Our Kings
Weber Shandwick MENAT – Mastercard MEA
Best PR Campaign: B2B
ASDA’A BCW – Visa
Action Global Communications – Etihad Cargo
APCO Worldwide – Democratizing Insurance for the masses
FTI Consulting – Indosuez Wealth Management
Markettiers MENA – Serco ME
Matrix PR – Acronis
W7Worldwide – Saudi National Day & Women’s Empowerment
Weber Shandwick MENAT – Mastercard MEA
Weber Shandwick MENAT – Dell
W7Worldwide – Communicating Through Covid-19 – W7Worldwide Covid-19 Resources Centre
Best PR Campaign: B2C
Gambit Communications and The Ritz-Carlton – The Ritz-Carlton Grand Tour
ASDA’A BCW – Dubai Holding
Atteline – Liverpool Football Club Launch
Gambit Communications and Alfa Romeo – Into the Driver’s Seat!
Gambit Communications and Pagani – The Three Million Dollar Car
Hill+Knowlton Strategies – Huawei Live Sale
M&C Saatchi and Discovery – HGTV – Guinness World Record Attempt
Majid Al Futtaim Vox – Drive in Cinema
Matrix PR – Steve Madden
Weber Shandwick MENAT – Mastercard MEA
Best PR Campaign: Media Relations
Cicero & Bernay Public Relations – Azizi Developments
Catch Communications – Birkenstock
Atteline – Careem Super App
Matrix PR – Century
APCO Worldwide – Cigna
M&C Saatchi – Cove Beach
Weber Shandwick MENAT – Ferrari World
Weber Shandwick MENAT – Global Women’s Forum Dubai 2020
Atteline – Liverpool Football Club Launch
ASDA’A BCW – Marjan RAK
Aster DM Healthcare – The Human Element
Gambit Communications and Pagani – The Three Million Dollar Car!
W7Worldwide – Communicating Through Covid-19
The Mohammed bin Rashid Al Maktoum Global and Markettiers MENA – Worlds Tallest Donation Box
Best PR Campaign: Influencer Relations
Active Digital Marketing Communications – Overwatch Showdown of Legends
ASDA’A BCW – Jumeirah group
Atteline – Liverpool Football Club Launch
Eleven PR – The Womanaity Foundation
Gambit Communications and Jeep – Are You Not Entertained? The Gladiator Arrives!
Gambit Communications and The Ritz-Carlton – The Ritz-Carlton Grand Tour.
W7Worldwide – Business Communication Made Easy The New Plug and Play
M&C Saatchi and Discovery – HGTV – Guinness World Record Attempt
Best PR Campaign: Digital
Hill+Knowlton Strategies – Instagram #MonthOfGood
Weber Shandwick MENAT – Mastercard
Weber Shandwick MENAT – Epson Entrepreneurs
Weber Shandwick MENAT – Uniting the community with Umm Al Emarat Park’s #GrowAtHome
Eleven PR – The Womanaity Foundation
W7Worldwide – Cyberspace, The New Frontier
The Mohammed bin Rashid Al Maktoum Global Initiatives and Markettiers MENA – Worlds Tallest Donation Box
Best PR Campaign: Crisis Communications
Tish Tash – Kibsons
Matrix PR – Financial Services Company
TBWA/DJAZ – Danone Plant
Abu Dhabi Ports Story
M&C Saatchi and Discovery – The Strength of Discovery
Best PR Campaign: Game Changer
Active Digital Marketing Communications – Blizzard Lantern
Matrix PR – Acronis
Hill+Knowlton Strategies – Gamers Without Borders
Atteline – Careem Super App
Weber Shandwick MENAT – Epson Entrepreneurs
Q Communications – Reebok
W7Worldwide – Helps Underprivileged Families and Orphans during Ramadan in Covid-19
The Mohammed bin Rashid Al Maktoum Global Initiatives and Markettiers MENA – Worlds Tallest Donation Box
Seven Media – WWE
Results on a budget
APCO Worldwide – Curbside Pickup
ASDA’A BCW – Ford
Atteline – Aura & Leem
Atteline – Liverpool Football Club Launch
Action Global Communications – Theatre of Digital Arts
Tish Tash – Hilton Beauty Sleep
Weber Shandwick MENAT – Uniting the community with Umm Al Emarat Park’s #GrowAtHome
Weber Shandwick MENAT – Epson Entrepreneurs
Regional PR Campaign of the Year
Weber Shandwick MENAT – Mastercard
Weber Shandwick MENAT – The Energy of Tomorrow
The Mohammed bin Rashid Al Maktoum Global Initiatives & Markettiers MENA – Worlds Tallest Donation Box
W7Worldwide – Agricultural Innovation & Fire Safety
W7Worldwide – Pilgrims Are in the Hearts of Our Kings
Seven Media – Manchester City FC
Strategic Communications Campaign
Matrix PR – Century
Weber Shandwick MENAT – Global Women’s Forum Dubai 2020
Seven Media – Frontline Heroes Office of the UAE
Weber Shandwick MENAT – Mastercard MEA
Twitter – Safety Awareness Campaign
W7Worldwide – Agricultural Innovation & Fire Safety
W7Worldwide – Pilgrims Are in the Hearts of Our Kings
International Campaign Award
Weber Shandwick MENAT – Mastercard MEA
Eleven PR – The Womanaity Foundation
W7Worldwide – Communicating Through Covid-19
TEAM AWARDS
Small Consultancy of the Year
Matrix PR
Markettiers MENA
Atteline
Catch Communications
Cylka
SOCIATE
Gambit Communications
Medium Consultancy of the Year
Tish Tash
Q Communications
Large Consultancy of the Year
APCO Worldwide
Hill+Knowlton Strategies
ASDA’A BCW
Cicero & Bernay Public Relations
Seven Media
Weber Shandwick MENAT
In-House Team of the Year
Standard Chartered
Coca-Cola Arena
Hilton
INDIVIDUAL AWARDS
Rising Star of the Year
Imaan Jooma – APCO Worldwide
Ahmed Malik – Cicero & Bernay Public Relations
Bianca Riley – Atteline
Dana El Halabi – Weber Shandwick MENAT
Injeel Moti – Catch Communications
Shaleen Sukthankar – Weber Shandwick MENAT
Farah Moullem – FTI Consulting
Amneh Alkhatib – Siemens Energy
Mirna Tamimi – Gambit Communications
Brice Adler – APCO Worldwide
PR Leader of the Year
Natasha Hatherall-Shawe – Tish Tash
Amy Brill – M&C Saatchi
Matt Slater & Gregg Fray – Seven Media
Sophie Simpson – Atteline
Rosa Bullock – SOCIATE
NEW CATEGORIES ADDED THIS YEAR
Best Communications During Covid-19
ASDA’A BCW – Snapchat
Weber Shandwick MENAT – Baytak Nadeek
Weber Shandwick MENAT – Mastercard MEA
Seven Media – Together We Are Good
Golin MENA – WaterWipes
Atteline – Casio
Edelman – Majid Al Futtaim
The Mohammed bin Rashid Al Maktoum Global Initiatives & Markettiers MENA- Worlds Tallest Donation Box
W7Worldwide – Supporting the Kingdom and its People
W7Worldwide – Saudi National Day & Women’s Empowerment
Best Ethical or Good Cause Initiative During Covid-19
Tish Tash – #StayHomeWithTishTash
Eleven PR – The Womanaity Foundation
Tish Tash – THE SME RISE COLLECTIVE
Attelline – Aura and leem
Hill+Knowlton Strategies – Instagram #MonthOfGood
Weber Shandwick MENAT – Uniting the community with Umm Al Emarat Park’s #GrowAtHome
W7Worldwide – Helps Underprivileged Families and Orphans during Ramadan in Covid-19
The Mohammed bin Rashid Al Maktoum Global Initiatives & Markettiers MENA- Worlds Tallest Donation Box
Best Digital and New Media Campaign
Weber Shandwick MENAT – Epson Entrepreneurs
Weber Shandwick MENAT – Uniting the community with Umm Al Emarat Park’s #GrowAtHome
The Mohammed bin Rashid Al Maktoum Global Initiatives & Markettiers MENA – Worlds Tallest Donation Box
W7Worldwide – Cyberspace, The New Frontier
W7Worldwide – Pilgrims Are in the Hearts of Our Kings – W7Worldwide
Best Health and Wellbeing Campaign
Aster M Healthcare – Our New Earth
Tish Tash – Synctuition
Edelman – Abu Dhabi Health Services Co. (SEHA)
W7Worldwide – C-Suite Healthcare Insurance Industry Leadership Through Covid-19
W7Worldwide – Protects Saudi Citizens in Covid-19
Weber Shandwick MENAT – Uniting the community with Umm Al Emarat Park’s #GrowAtHome
Weber Shandwick MENAT – Baytak Nadeek
Weber Shandwick MENAT – DOH Abu Dhabi
Employee Engagement Award
Dubai Holding
Edelman – Abu Dhabi Health Services Co. (SEHA)
Best Corporate Social Responsibility Campaign
Weber Shandwick MENAT – Cadillacs Carbon Neutral Drive
Weber Shandwick MENAT – Uber Drives Empowerment for Women Drivers
Eleven PR – The Womanaity Foundation
SOCIATE – I Quit Plastic, powered by Sprudel
W7Worldwide – Helps Underprivileged Families and Orphans during Ramadan in Covid-19
