PRCA Ethics Month – How intelligent communications can tackle misinformation and fake news

PRCA Ethics Month - Reem Al-Ajeel | Instinctif Partners MENA   Misinformation is everywhere. Many of us may think we can identify ‘fake news’, however, an estimated 63 per cent of people cannot distinguish facts from fiction…
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PRCA Ethics Month: The Power of Ethical PR

The PRCA Ethics Council has launched the annual Ethics Month in September. We had a chat with Council members from across the world to get their insight on the power of ethical PR. How Can PR Leaders Influence C-Suite Ethical Decisions? Stephane…
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Amazon’s rebrand campaign in Saudi creates greatest uplift in Ad Awareness in June

This month, Amazon.sa is the brand which has achieved the largest rise in its Ad Awareness in Saudi Arabia. The uplift coincides with Amazon and Souq announcing the launch of Amazon.sa mid-month. Following the rebrand of Souq in the…
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Banking & Finance employees are the happiest with their company’s behaviour during the pandemic

Although most UAE employees feel their employers have treated them well during this difficult time, some sectors show far higher satisfaction levels than others YouGov’s latest research reveals that a large proportion of UAE employees are…
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W7 – 7 Step Guide titled “Guide to CEO Communications Through Phase 2 of COVID-19”.

The unpredictability of COVID-19, has pushed W7Worldwide to work towards developing a guide covering how CEOs can safely lead their organization through Phase 2 of the crisis.  This is the management phase between the containment of the crisis…
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Connecting the disconnected – Cheryl King

  Connecting the disconnected     The phrases “WFH” and “Self-Isolation” have never been more part of our daily vernacular. Despite the doom and gloom, with cancellations, postponements and many closures, all…
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The Ultimate List of Middle East Podcasts

It’s no secret that the podcast scene in the Middle East is booming! Aptly enough - given the Middle East’s rich history that is steeped in oral tradition. Have you ever met an Arab who doesn’t love a good story? Talkwalker Quick Search:…
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Writing for editors – thought leadership content development tips and tricks

As content creation specialists, we regularly write thought leadership articles and opinion editorials on behalf of our clients, which we pitch to relevant magazines. Usually, these articles are developed exclusively for a particular channel…
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Middle East events that every marketer should know about

Where you’re the new kid on the marketing block or a veteran on the lookout for new tips and tricks to up your game, attending events is a surefire way to keep up. Talkwalker compiled a comprehensive calendar of digital marketing events…
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Can your company respond to a crisis in 15 minutes with a digital-proofed plan?

In a world that is digitally connected 24/7, it is essential to be ready to react and respond immediately to a crisis. News of a serious crisis or incident can spread in a matter of minutes in today’s online landscape, so acting quickly is…
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Majority of UAE residents think their smart device is spying on them

YouGov MENA research deeps dives into how people feel about technology and the concerns they have about data privacy Half of the people in the UAE think that their smart devices are spying on their lives. A majority (55%) of residents believe…
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Winners Of PRCA MENA Awards 2019 Announced

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The PRCA MENA Awards 2019 celebrated the very best individuals, teams, and campaigns from the PR and communications industry from across the Middle East and North Africa. Leading practitioners attended the awards at the Renaissance Downtown…
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