PRCA PULSE By Ahmad Itani, Chairman PRCA MENA, Founder & CEO of Cicero & Bernay Communication Consultancy​ ​

Over the past two years, nothing had been discussed and redefined as passionately as the communication field through the looking glass of professional endeavours as well as a concept and industry. The reason is overemphasised at this point,…
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NextGen MENA – Letters from the desk

Open Letters – From the desk of Nisha Idicula Senior Consultant at Hill+Knowlton Strategies, and NextGen Committee Member 8 August 2021 Hey there younger Nisha,  It’s 2021 and I’m you, from the future. I won’t bother giving…
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PRCA PULSE By Francis Ingham, Director General of the PRCA, and Chief Executive of the International Communications Consultancy Organisation (ICCO)

The PRCA strapline is the power of communication. And we’ve seen that power more than ever during this period of pain, stress, transformation, and now strong recovery. Whether that’s communication between individuals; or businesses and their…
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Ring-fencing an Olympic sponsorship, by Khaled AlShehhi, PRCA Board Member, Executive Director of Digital Communication at UAE Government Media Office; Ministry of Cabinet Affairs

The Tokyo 2020 Olympic Games have only just started, and Japan leads the medal table. If this were to continue, the Japanese’s disaffection with the event could dissipate and expose the domestic sponsors as fair-weather friends with their…
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Letters from the Desk – Rhea Mathew

Open Letters – From the desk of Rhea Mathew Social Media Manager at Battenhall, and NextGen Committee Member 5 July 2021 Hi 18-year-old Rhea, This is the Rhea from the future. I am writing to you today because there are a few…
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FOUR WAYS TO PROTECT YOURSELF FROM ENERGY VAMPIRES

By Mai Elsayed, NextGen MENA Committee member, Clinical Hypnotherapist with Psychotherapy Skills, Internationally Published Author and PR Manager at Seven Media   We all get surrounded by toxic folks at a point in our lifetime. Knowing…
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NextGen MENA – Letters from the desk

Open Letters – From the desk of Melinda Mesiano Account Director at M&C Saatchi, and NextGen Committee Member 22 June 2021 Dear Rookie Mel, You’re growing up so fast and learning so quickly! You’re ambitious, yet wary;…
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When One Door Closes, The Door To Digital Commerce Opens

In March 2020, COVID-19 truly made its mark as a global pandemic, one that quickly evolved with no evident end in sight. The impact on businesses was unparalleled and for many retailers who were forced to close, the shift to digital became inevitable…
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NextGen MENA – Letters from the desk

Open Letters – From the desk of Suzanne Kanianthra Senior Account Director at Golin MENA and NextGen Vice-Chair 6th June, 2021 Dear 20-year-old Suzanne, In the rather grand scheme of things, where you are right now is just…
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Re-assess your values to live a more aligned life

By Mai Elsayed, NextGen MENA Committee member, Clinical Hypnotherapist with Psychotherapy Skills, Internationally Published Author and PR Manager at Seven Media Stop and think for a moment – you spend every breathing minute of your life…
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PRCA PULSE – The Musts of Mental Health

The Musts of Mental Health “It seems we’ve entered an era of overwhelmed.” – David Rock.   We’re living in a time where plethora of information is at the tip of our fingers and hustle culture is hyped up. Amidst the work…
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NextGen MENA – Letters from the desk

 Open Letters - From the desk of Bianca Riley Account Director at Atteline and NextGen Chair 2nd May, 2021   Our industry is at a crossroads. We have the opportunity to stretch our imaginations, contemplate real progress, and…
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