Men, We Need to Talk…

I used to wonder what it meant to be a man, to be manly; I still do to some degree. I grew up with a very strong dad, one that had to fight his way through adolescence as a Pakistani expat in London. He was tough, with a set of ideals that…
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Why investing in mental health pays off for the bottom line

Sir Ian Cheshire, who heads up the Global Business Collaboration for Better Workplace Mental Health, outlines the business case for companies to step up and invest in their workers' wellbeing Published by Arabian Business on Monday 20…
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Emotional Acceptance: Not Feeling OK is Perfectly OK

For as long as I can remember, we have been indirectly taught by our social construction NOT to feel negative emotions. From a very young age, we get emotionally invalidated in so many ways until that becomes our norm. We get told not to cry…
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How stress among the ultra-rich in the UAE compares globally

Compared to most regions, companies in the UAE have done more in the past year to encourage wellbeing among employees, in part by re-evaluating existing working models High-net-worth individuals in the UAE are more stressed than their…
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Why mental health in the workplace is a Dickens of an issue

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the…
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Why are UAE workers so stressed and how can bosses help?

Mimi Nicklin, CEO and founder of Freedm, a new creative agency that aims to change their burnout-ridden industry, joins AB Talks to discuss new Cigna research which showed UAE employees are among the most stressed in the world.   Published…
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The “Bulletproof Mindset”: How experiencing negative emotions can work for you, instead of against you

Hello from someone outside the PR world. My name is Claudia and I am a Life Coach. My core purpose is to help my clients create a “bulletproof mindset”. I spend most of my time exploring people’s minds, uncovering the reason why they…
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PRCA Pulse by Anja Petrovski, PRCA MENA Member, Marketing Director at Volkswagen Middle East

Reaching new heights through collaboration Two brands collaborating isn’t a novel concept. Every day, we see new partnerships erupting. Some succeed, while others fall short but when they truly deliver, they build brands, broaden the reach…
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LETTERS FROM THE DESK – MICHAEL HYLTON

Open Letters – From the desk of Michael Hylton Consultant at Instinctif Partners, and NextGen Committee Member 15 September 2021 Dear 21-year-old Mike, Firstly, congratulations on how far you’ve come in the last few years, who would…
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PRCA PULSE BY RAMI DEEB, PRCA MENA MEMBER, MARKETING EXECUTIVE AT TALKWALKER

It’s not only about being yourself in a sea of uniformity, you must admit when you messed up and move on.  Your phone won’t stop buzzing. Emails flooding your inbox. Your heart sinks because you know what’s coming but you just don’t…
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LETTERS FROM THE DESK – SHALEEN J SUKTHANKAR

Open Letters – From the desk of Shaleen J Sukthankar Senior Manager, Client Experience at Weber Shandwick, and NextGen Committee Member 23 August 2021 Dear 21-year-old Shaleen, This is 29-year-old Shaleen, from 2021! As you embark…
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PRCA PULSE By Raghad Elassi​, NextGen MENA Arabia Chair, Senior Public Relations Specialist OSN​ ​

Earlier this month, PRCA NextGen Arabia has launched Hala NextGen, a network designed for Arabic-speaking professionals to connect, engage, collaborate, and guide the PR community across the MENA region.  You can find all relevant information…
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