Our industry is at a crossroads. We have the opportunity to stretch our imaginations, contemplate real progress, and shape solutions that will carry us into an equitable and sustainable future.

The PRCA MENA NextGen Committee initiative ‘From the Desk’ will ask members of PRCA to write an open letter to themselves when they started their careers in public relations.

It will be an honest representation of how we move forward when we’re still nursing old habits, how can we shed the methods that brought us here, and foster the ones that will propel us forward.