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Date(s) - 01/03/2023 - 24/03/2023
All Day

Event Overview

A fantastic opportunity for you to take home Gold at Cannes!

As well as participating in the international competition, the winning duo will spend four days at Cannes Lions International Festival of Creativity, soaking up the atmosphere and being able to participate in all the sessions. Two delegate passes for the team to be provided!

You are now able to register your teams for the competition, and you must be logged in to do so.

Registration Deadline: 24th March 17:00

Once you have paid to register your team, you must email details of your team members to

How the MENA competition works

The MENA Young Lions PR competition is the pre-selection competition based on the actual competition that takes place in Cannes, with two delegates from one company being selected for the competition in Cannes. The brief will be set by a local charity who will act as the ‘client’, and participants are given 24 hours to create a campaign.

The cost to enter is 1,800 AED per (PRCA member) team and 2,500 AED per (non-member) team. The competition is only open to consultancies.


The MENA competition will take place on Tuesday, 28th March, 2023 10:00am – Wednesday, 29th March, 2023, 10:00am (24 hours).

The brief is provided by a non-for-profit organisation. It will be circulated by email at 10:00am on Tuesday, 28th March, 2023.

Completed campaigns will need to be emailed back to PRCA MENA by 10:00am on Wednesday, 29th March– in the form of a 10 page PowerPoint presentation, a 1 PowerPoint slide summary and a written submission delivered as a Word document. This should be sent to  and (one email including both addresses).  The submitted presentations and written submissions will then be judged by a MENA Jury.

A shortlist of 6 teams will deliver a 5 minute presentation to the Jury, explaining the PR campaign and the written submission on Monday, 10th April, 2023. Teams must present the 10 page PowerPoint presentation submitted on 29th March 2023, please note no changes can be made after this date. Finalists will be marked down or disqualified if the jury see the presentations changed without permission.

Winners will be notified by 12th April, 2023.


1st March: Open for entries

24th March: Registration Closes 17:00

27th March: Charity revealed

28th March: Creative Brief Issued 10:00

29th March: Entries Due by 10:00

6th April: Shortlist Announced

10th April: Finalists pitch to MENA Jury in Dubai

12th April: MENA winners announced

Dates TBC: MENA winners travel to Cannes Festival of Creativity for the PR Young Lions Competition

MENA Competition Rules and Entry Requirements 

The competition is open to any full-time working professionals in the PR industry, aged 31 years or younger (this includes PR freelancers). Only two participants are required to form a team, and organisations are welcome to enter multiple teams. Each participant must be aged 31 years or younger (born after 20th June, 1992) and able to travel to Cannes (date TBC).

PRCA MENA will cover the cost of delegate passes to Cannes PR Lions Digital Pass. All other costs will need to be covered by the competition winners.


In partnership with:






Bookings are closed for this event.