Imad Lahad is the managing director of APCO Worldwide’s Dubai office and Head of APCO’s seminal AI Comms Lab. He is also the co-lead of APCO’s global Digital Practice.
An innovator by nature, Lahad has taken the company in bold new directions, since joining APCO in 2013.
Starting his APCO journey as director of digital strategy, Lahad quickly became co-lead of the firm’s global Digital Practice, soon after establishing APCO’s AI Comms Lab.
In his years with APCO, Lahad has forged an international reputation as an out-of-the-box disruptor. A professional hardwired to harness experimental and emerging technologies and tools to hone a elevate communications and storytelling strategies above and beyond expectations.
Based out of APCO’s MENA headquarters in Dubai, Mr. Lahad leads a dynamic network of vastly experienced communications professionals to deliver novel approaches to clients’ communications strategies and storytelling needs to amplify and protect their brands through AI technologies and digital solutions.
With extensive experience in the media, publishing and franchising industries, Mr. Lahad is recognized as an acclaimed industry leader and is a frequently featured speaker and mentor on the topics of strategy, disruption, business transformation, emotional and artificial intelligence.
For more than 20 years, Lahad has been empowering regional entities with the ability to see their work from new perspectives and identify new growth opportunities.
In his role as global lead of APCO’s AI Comms Lab, Mr. Lahad oversees a dedicated team of AI experts to experiment with, and adopt, new tools in APCO’s AI Communications Lab, which are developed into turnkey solutions and services that underpin APCO’s intelligence-based strategic work.
Mr. Lahad is fluent in English, French and Arabic and has a master’s degree in marketing and communications from ESCP/EAP, Paris.