Emma Smith

Emma has spent more than 25 years in Asia Pacific, working in almost every country in this dynamic, fast growing region on complex transactions and crises and building and defending the reputations of some of the world’s largest and most complex brands and individuals.  This includes advising on CH Tung’s successful campaign to be HKSAR’s first Chief Executive.

She has worked for one of the world’s largest public relations firms, having been APAC CEO of Weber Shandwick, before building her own firm, The Consultancy, which she sold to MHP in 2013 and bought back in 2019, rebranding as Sandpiper Communications.  Sandpiper was recently voted Asia Pacific PR Consultancy of the Year by PR Week and has doubled its revenue in two years.

She is a former board member of PRHK and IABC HK and has sat on IABC’s International Advisory Committee. She is a judge of PR and Public Affairs Awards in Asia, lectures MBA and EMBA students on Communications and sits on the board of two Hong-Kong based charities.