Title: PR Manager, B2B

Reporting to: Country Manager, MENA

Dotted line to: Head of PR, EMEA APAC

Location: Dubai

Contact: Monisha Bimal

Email: monisha.bimal@guinnessworldrecords.com

 

JOB PURPOSE:

The Guinness World Records (GWR) Creative Consultancy works with brands and agencies to co-create PR and advertising campaigns, as well as staff engagement and entertainment programs, which have record-breaking at their heart.

As a key member of the GWR Creative Consultancy team, the B2B PR Manager will plan and execute PR initiatives and campaigns raising awareness of GWR commercial services within relevant trade and business media, as well as contribute heavily towards creative briefs received by the commercial sales team.

Responsibilities include planning, identifying trade media opportunities and trends, writing press materials, pitching, preparing spokespeople for interviews or speaker opportunities, attending brainstorm meetings and contributing to proposals for commercial clients.

This role also includes an element of consumer activity, working closely with the Digital Content Executive to produce consumer stories which build GWR Arabic online audiences.

 

PRINCIPAL ACCOUNTABILITIES

B2C / B2C PR

 Manage and execute B2B PR initiatives and campaigns: including research, planning and executing campaigns which deliver against business objectives.

 Identify trade PR opportunities across the business, identifying commercial and licensing deals that are of news relevance to trade titles and generating profile opportunities.

 Build and maintain strong media contacts within relevant trade and business outlets

 Prepare assets and materials for B2B campaigns including writing press materials, identifying and maintaining media contacts, pitching, and sell-in to trade media, approving press materials from commercial clients.

 Work cross-functionally with B2B Marketing to deliver events and speaking opportunities: including PR & events industry events and opportunities with the PRCA.

 Copy Writing for case studies which can be used for media liaison, contribute to quarterly B2B newsletter and quarterly internal reports.

 Work closely with the Digital Content Executive to produce consumer stories which build GWR Arabic online audiences through digital content partnerships, influencer activity, broadcast media opportunity, events and other consumer activity possible within budget

 Identify and mitigate potential brand reputation issues working closely with Head of PR, EMEA APAC

Creative Consultancy

 Provide PR-led insight in weekly creative brainstorm sessions through thorough research of client and brief and active participation in idea generation and campaign planning.

 Support commercial clients who are looking to achieve PR: by understanding the brief from the client and advise on how best to leverage the GWR brand to achieve PR for their event.

 Ensure amplification of commercial clients including working with B2B marketing to identify commercial clients that would make for good case studies and providing recommendations to potential clients on how to amplify campaigns.

 Work collaboratively with Senior Marketing Manager to write pitch documents and presentations for potential clients.

 Report to the wider company on the PR achievements of GWR’s commercial clients using relevant media, social media and where applicable, sales uplift or other given brand awareness metrics.

 Attend meetings and answer questions from clients and provide ideas on how to maximise PR opportunities with GWR attempt.

 

KNOWLEDGE AND EXPERIENCE

English & Arabic speaker

Minimum of 5+ years relevant experience

Undergraduate degree is desirable

PR agency experience is desirable but not essential

Consumer, Media and/or entertainment experience is preferred

B2B & B2C experience is also preferred

 

JOB CHALLENGES

 Communicate and work cross-functionally within the GWR MENA office

 Ensure media contacts are well serviced

 Identify high profile opportunities and contacts to promote B2B services

 Ability to juggle multiple projects to changing deadlines

 Ability to prioritise a workload and keep calm under pressure

 Ability to successfully project manage from inception to completion

 

KEY RELATIONSHIPS:

 Day to day contact with Senior Marketing Manager and commercial sales team

 Day to day contact with Country Manager, MENA

 Regular content with EMEA APAC Head of PR and wider EMEA APAC PR team

 Regular contact with Global Marketing team

 Contact for partners including PR representatives for other brands