Title: PR Manager, B2B
Reporting to: Country Manager, MENA
Dotted line to: Head of PR, EMEA APAC
Contact: Monisha Bimal
The Guinness World Records (GWR) Creative Consultancy works with brands and agencies to co-create PR and advertising campaigns, as well as staff engagement and entertainment programs, which have record-breaking at their heart.
As a key member of the GWR Creative Consultancy team, the B2B PR Manager will plan and execute PR initiatives and campaigns raising awareness of GWR commercial services within relevant trade and business media, as well as contribute heavily towards creative briefs received by the commercial sales team.
Responsibilities include planning, identifying trade media opportunities and trends, writing press materials, pitching, preparing spokespeople for interviews or speaker opportunities, attending brainstorm meetings and contributing to proposals for commercial clients.
This role also includes an element of consumer activity, working closely with the Digital Content Executive to produce consumer stories which build GWR Arabic online audiences.
B2C / B2C PR
Manage and execute B2B PR initiatives and campaigns: including research, planning and executing campaigns which deliver against business objectives.
Identify trade PR opportunities across the business, identifying commercial and licensing deals that are of news relevance to trade titles and generating profile opportunities.
Build and maintain strong media contacts within relevant trade and business outlets
Prepare assets and materials for B2B campaigns including writing press materials, identifying and maintaining media contacts, pitching, and sell-in to trade media, approving press materials from commercial clients.
Work cross-functionally with B2B Marketing to deliver events and speaking opportunities: including PR & events industry events and opportunities with the PRCA.
Copy Writing for case studies which can be used for media liaison, contribute to quarterly B2B newsletter and quarterly internal reports.
Work closely with the Digital Content Executive to produce consumer stories which build GWR Arabic online audiences through digital content partnerships, influencer activity, broadcast media opportunity, events and other consumer activity possible within budget
Identify and mitigate potential brand reputation issues working closely with Head of PR, EMEA APAC
Provide PR-led insight in weekly creative brainstorm sessions through thorough research of client and brief and active participation in idea generation and campaign planning.
Support commercial clients who are looking to achieve PR: by understanding the brief from the client and advise on how best to leverage the GWR brand to achieve PR for their event.
Ensure amplification of commercial clients including working with B2B marketing to identify commercial clients that would make for good case studies and providing recommendations to potential clients on how to amplify campaigns.
Work collaboratively with Senior Marketing Manager to write pitch documents and presentations for potential clients.
Report to the wider company on the PR achievements of GWR’s commercial clients using relevant media, social media and where applicable, sales uplift or other given brand awareness metrics.
Attend meetings and answer questions from clients and provide ideas on how to maximise PR opportunities with GWR attempt.
KNOWLEDGE AND EXPERIENCE
English & Arabic speaker
Minimum of 5+ years relevant experience
Undergraduate degree is desirable
PR agency experience is desirable but not essential
Consumer, Media and/or entertainment experience is preferred
B2B & B2C experience is also preferred
Communicate and work cross-functionally within the GWR MENA office
Ensure media contacts are well serviced
Identify high profile opportunities and contacts to promote B2B services
Ability to juggle multiple projects to changing deadlines
Ability to prioritise a workload and keep calm under pressure
Ability to successfully project manage from inception to completion
Day to day contact with Senior Marketing Manager and commercial sales team
Day to day contact with Country Manager, MENA
Regular content with EMEA APAC Head of PR and wider EMEA APAC PR team
Regular contact with Global Marketing team
Contact for partners including PR representatives for other brands