It is our pleasure to invite you to be part of the PRCA MENA Awards, honouring the year’s most effective and creative PR and communications campaigns, individuals, and teams across the MENA region.
Winning a PRCA MENA Award is not only a regional achievement but also demonstrates achievements across the global links to PRCA and to the International Communications Consultants Organisation (ICCO).
Below you will find resources to help you complete your award entry, making it as efficient as possible.
On behalf of PRCA MENA, we look forward to seeing your award entries and wish you the best of luck in the PRCA MENA Awards.
- What are the PRCA MENA Awards?
- Key dates
- Submitting your entry
What are the PRCA MENA Awards?
The PRCA MENA Awards will be an awards night with a difference, celebrating achievements in Public Relations and communications
The PRCA MENA Awards are split into main groups; Consultancies, in-house teams, and Individuals; and PR and Communications Campaigns.
The Consultancy Awards look at the agency’s effectiveness and key elements within the organisation. This includes the make-up of the workforce (both gender and ethnicity), collaboration and innovation, staff and client retention, talent management, and documented results and performance.
The Individual Awards acknowledge the contribution to the industry at a PR Leader level and there is also an award recognising our industry’s rising star.
The PR and Communications category rewards the effectiveness of campaigns created in a variety of sectors. Entries can come from any company that has completed an effective PR and communications campaign, from either in-house or agency. Campaigns submitted must show results for the campaign and the effect on the overall business objectives.
There are 26 categories to enter with 4 BRAND NEW categories for!
18 categories reward campaigns. In these, judges will be looking for campaigns that can demonstrate strategy, research, execution, creativity, originality, and documented results and evaluation. Campaigns need to have taken place between 01 October 2021 – 1st September 2022.
Each campaign entry will be judged on:
- Strategy & Research (0 – 10)
- Execution (0 – 10)
- Originality (0 – 10)
- Results and Evaluation (0 – 10)
For team categories, judges will mark your entry against the following criteria: clients; staff; financial; and innovation.
For individual categories, judges will be looking for individuals that have made a contribution to their teams, the industry and have delivered outstanding performance to their clients.
Early Bird Rate
Friday, 21st October
350 AED – Members
750 AED – Non members
Friday, 25th November 2022
550 AED – Members
1100 AED – Non members
22nd November – 13th December 2022
Thursday, 15th December 2022
Awards Night 2023
TBC, March 2023
Eligibility and Entry Requirements
Who can enter?
The PRCA MENA Awards are open to all parties involved in the use of PR for communications purposes, PR consultancies, freelancers, in-house communications departments, digital agencies, and media owners.
How many Awards can you enter?
Organisations can submit multiple entries for all of the categories.
The campaign submitted must have been created and implemented in the MENA Region from 1st October 2021 to 1st September 2022.
Who can submit?
Companies or individuals may submit entries on behalf of themselves or others.
It is the entrant’s responsibility to seek and ensure permission has been granted for the right to use the intellectual property of the brand or client entered.
Right to Refuse
The organisers can refuse entries which may offend or bring PRCA MENA or the industry into disrepute.
Reasons for Disqualification
- If the campaign was not developed in the region or delivered by an individual or team based in the region
- If the campaign is not within the allocated time frames
- Missed the submission deadline
- The campaign is breaking the law or is inappropriate
How Your Entry Will Be Judged
All entries will be judged by an international judging panel of both in-house and agency PR and communications
professionals that have worked in the MENA region at some point during their careers.
If a judge has worked with or has an allegiance with an individual submitting an entry or worked on the campaign, they
will be exempt from judging that category.
Judges will be looking for a clear strategy and research, execution, originality, documented results and evaluation.
Who sees your entry?
Only the PRCA MENA Awards judges and the events team will see your entries. All judges will sign a confidentiality
agreement prior to receiving your entries.
How are shortlists selected?
Judges review entries remotely. They each have their own folders, showing only entries that they have been
The shortlist will be announced on 15th December 2022.
How are winners selected?
Scoring will all be conducted online without any reference to other judges scores and based solely on the submission of the entrant. This will ensure the scores are unbiased and judges are not swayed by the opinions of other panel members. Each entry will be scored by at least 4 judges in total. The organisers will collate the individual scores and use the average marks given to initially decide the finalists and ultimately to determine the award winners.
How we avoid bias
Organisations participating in the judging process are encouraged to enter the awards but will excuse themselves
from any discussion involving an organisation, individual, or campaign in which they have an interest.
The organisers reserve the right to publish submissions from the winners and shortlisted entrants. Where certain
information is sensitive, such as budget figures, please mark ‘not for publication’.
For any questions or queries on the awards, please contact firstname.lastname@example.org
Submitting Your Entry
We do not provide entry forms to enter, but we do suggest that the criteria above are followed for each category (view award category sections here)
Sourcing Data in the Entry Form
Each entry submission is up to 1000 words and should include the results of the campaign that has been entered. You can upload any supporting data, cuttings, testimonies, infographics, or video content to support your entry. If choosing to include a video, it must not run for longer than 4 minutes and be hosted by either Vimeo or YouTube. The supporting documents are not mandatory but will support the judging panel to get a sound idea of the campaign submitted and the results. If these are submitted in a powerpoint it must be no more than 10 slides.
All entries are required to have a 200-word entry summary. This is not counted in your 1000 word entry.
Entries and summaries should be submitted here and paid for online at prca.mena.global.
Each entry should be saved with the company name and award category. Ie PRCA – Integrated.
Payments must be paid by card online via the entry website
Invoices may be requested on any payments above 2,500 AED. Please contact the awards team on: email@example.com
Tips for successful completion of your PRCA MENA Award Entry
- Select the award categories you wish to enter online at prca.mena.global
- Show a clear and concise strategy & research overview
- Execution and originality is key
- Documented results and evaluation should be included
- Meet the entry deadlines
Reasons to get lower scores
- Not demonstrating results
- Only showing the creative aspects
- Not demonstrating a strategic rationale to support campaigns or activities undertaken
Feedback on entries
Due to the volume of entries and demands on judges’ time, we are unable to guarantee feedback on entries. Where you would like feedback, please let us know, and if we are able to provide it, we will do so.