PRCA MENA celebrates outstanding PR campaigns across the region at its sixth awards ceremony
In recognition of the most outstanding PR campaigns and talent contribution to the industry, the sixth edition of the coveted PRCA MENA Awards feted the best of teams, campaigns, and individuals with 26 awards last night. The ceremony was held at Rixos Premium Dubai JBR and sponsored by 3Gem.
Being the industry’s top benchmarking event that showcases PR influence, the evening witnessed leading practitioners and campaigners from across the Middle East and North Africa region represent innovation and quality work. The Awards were a huge success with more than 100 entries than last year.
The judging was done by an esteemed jury of 38 industry leaders from across the world and members of the Public Relations and Communications Association (PRCA), the world’s largest professional PR body.
In addition to the 28 winner’s awards, the judges recognized a total of 32 highly commended entries for their excellence of work in different categories.
A huge congratulations to all our finalists, Highly Commended and Winners of the PRCA MENA Regional Awards 2022!
CAMPAIGN AWARDS
Best PR Campaign: B2B
Winner – Weber Shandwick MENAT – Mastercard – Collaborate to Innovate
Highly Commended – Masdar – For A Sustainable Future
Best PR Campaign: B2C
Winner – Gambit Communications – The Pocket Rocket Takes Centre Stage
Highly Commended – Weber Shandwick MENAT – The Google Cook-Off
Best Integrated Campaign
Winner – ASDA’A BCW – Arab Youth Survey
Highly Commended – Houbara Communications – T-Roc Born Confident
Best PR Campaign: Media Relations
Winner – Gambit Communications – The Trust Equation
Highly Commended – Weber Shandwick MENAT – Mastercard – Empowering Every Business
Best PR Campaign: Influencer Relations – Small/Medium Agency
Winner – Performance Communications – MG Motor
Highly Commended – Brazen MENA – Veuve Clicquot International Women’s Day
Best PR Campaign: Influencer Relations – Large Agency
Winner – Weber Shandwick MENAT – The Google Cook-Off
Highly Commended – Edelman – Samsung Saudi Arabia
Best PR Campaign: Digital
Winner – Gambit Communications – Introducing the Portofino M to the Middle East
Highly Commended – ASDA’A BCW and Proof Communications – #MoveForwardwithBayer
Best PR Campaign: Crisis Communications
Winner – Matrix PR – Kaya
Highly Commended – Edelman – THE LINE Launch (NEOM) Reinventing Urban Living
Results on a budget
Winner – DJAZ – Takeda – World IBD Day
Highly Commended – Catch Communications – HAYAWIIA
Regional PR Campaign of the Year
Winner – Edelman – THE LINE Launch (NEOM) Reinventing Urban Living
Highly Commended – ASDA’A BCW – Arab Youth Survey
Highly Commended – W7 Worldwide Marketing Communications Consultancy Agency – Building Cultural Bridges
International Campaign Award
Winner – Weber Shandwick MENAT – Mastercard – Empowering Every Business
Highly Commended – ASDA’A BCW – Arab Youth Survey
Best Health and Wellbeing Campaign
Winner – APCO Worldwide – G42 Healthcare
Highly Commended – FleishmanHillard – Pfizer AfME Take Action
Highly Commended – Atteline – Dr. Saliha Advocating for Change in Mental Health
Strategic Communications Campaign
Winner – W7 Worldwide Marketing Communications Consultancy Agency – Communications for a Changing World
Highly Commended – ASDA’A BCW and Proof Communications – #MoveForwardwithBayer
Best Digital and New Media Campaign
Winner – Weber Shandwick MENAT – Shave Goodbye to Bad Razors
Highly Commended – Cicero & Bernay Communication Consultancy – OPPO Reno6 series 5G
Best PR Campaign: Game Changer
Winner – Matrix PR – Acronis
Highly Commended – ASDA’A BCW and Proof Communications – #MoveForwardwithBayer
Employee Engagement Award
Winner – DJAZ – Apollo training program
Highly Commended – APCO Worldwide – Technology Innovation Institute (TII), the applied research pillar of ATRC in Abu Dhabi
Best Corporate Social Responsibility Campaign – Small/Medium Agency
Winner – Performance Communicatons – BUCKLE UP! Road Safety Campaign – Peugeot & Performance Communications
Highly Commended – SOCIATE – Only Ethikal
Best Corporate Social Responsibility Campaign – Large Agency
Winner – Cicero & Bernay Communication Consultancy – DC’s Ramadan Heroes
Highly Commended – Seven Media Middle East – Reach: 50 Days to Transform 5 Million Lives
Best Travel and Lifestyle Campaign
Winner – Weber Shandwick MENAT – The Official SUV of Action: The All-New Chevrolet Tahoe
Highly Commended – ASDA’A BCW – Ras Al Khaimah Tourism Development Authority – Escaping to the Great Outdoors Launching the worlds first Bear Grylls Explorer Camp
Event Launch of the Year
Winner – Seven Media Middle East – Founder’s Office National Day
Highly Commended – Edelman – THE LINE Launch (NEOM) Reinventing Urban Living
Highly Commended – Weber Shandwick MENAT – Mastercard – Collaborate to Innovate
INDIVIDUAL AWARDS
Best Student Campaign
Winner – Murdoch University Dubai – OUT OF SIGHT, OUT OF MIND, BUT STILL OUR PROBLEM – Gazala Parker, Aishani Zafar, Micah Aguilar, and Sai Kemkar
Highly Commended – Murdoch University Dubai – The Dubai Foundation for Women and Children – Kashish Punjabi, Arren Mercado, Burhanuddin Bakrawala, and
Aidan John
Intern of the Year
Winner – Qulsoum Zaidi – TishTash Marketing and Public Relations
Highly Commended – Noura Al Makhmari – Acorn Strategies
Highly Commended – Mohammed Ashique – Cicero & Bernay Communication Consultancy
Rising Star of the Year
Winner – Ziad Ashkar – Gambit Communications
Highly Commended – Raghad Elassi – OSN
PR Leader of the Year
Winner – Natasha Hatherall-Shawe – TishTash Marketing and Public Relations
Highly Commended – Nour Al Sarraj – Weber Shandwick MENAT
TEAM AWARDS
In-House Team of the Year
Winner – Mastercard – The Priceless Team
Highly Commended – SEHA – Flight to Reunite
Small Consultancy of the Year
Winner – Brazen MENA
Highly Commended – Matrix PR
Medium Consultancy of the Year
Winner – Gambit Communications
Highly Commended – TishTash Marketing and Public Relations
Large Consultancy of the Year
Winner – Weber Shandwick MENAT
Highly Commended – Cicero and Bernay Communication Consultancy
