Please read through the PRCA MENA Awards Entry Toolkit and Rules of Entry before submission.

Entries in the Campaign Categories should demonstrate; strategy and research; execution; creativity; originality; and evaluation.

PRCA MENA Awards has 26 categories for your teams to enter!

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CAMPAIGN AWARDS

Best Integrated Campaign

This award looks at all elements of the marketing mix. You must be able to demonstrate strategy, research, execution, creativity, originality, documented results, and evaluation.

Best PR Campaign: B2B

This award recognises work that involves the promotion of products and services from one business to another. Entries can relate to a niche business sector or to the business community at large.

Best PR Campaign: B2C

This award recognises work that involves the promotion of products or services to consumers, delivered by the private, public, or charitable sectors.

Best PR Campaign: Media Relations

This award recognises campaigns that use targeted media relations to achieve excellent results.

Best PR Campaign: Influencer Relations

This award recognises campaigns that use targeted influencer relations to achieve excellent results.

Best PR Campaign: Digital

This award recognises campaigns that include a large element of digital and new media work, whether on its own or as part of an integrated programme of PR and targeted marketing activity.

Best PR Campaign: Crisis Communications

This award recognises work in a crisis situation when managing difficult issues. This might be by promoting an alternative perspective, or indeed by keeping an issue out of the media altogether. Judges are especially aware of the need for discretion in this category.

Best PR Campaign: Game Changer

This award looks at campaigns where the agency has devised a creative campaign that the client may not have previously considered or seen as too high risk. Campaigns in this category will demonstrate game changing campaigns for their clients, with outstanding results across a number of channels.

Results on a Budget

This award is designed to look at project work within a budget. If your project budget is 70,000AED  or under and you are able to demonstrate results, (generally a project over 3 months) then this category is for you.

Regional PR Campaign of the Year

Have you had a campaign running over 3+ countries in the MENA region over the past 12 months? Can you demonstrate results across the region? Judges will be looking for strategy, research, execution, creativity, originality, documented results, and evaluation.

Strategic Communications Campaign

This award focuses on strategic communications and would be suitable for teams working on stakeholder management, public affairs and strategic consultancy.

International Campaign Award

This award recognises work by a MENA organisation that engages international media, clients or stakeholders. The campaign must have run over a minimum of two countries excluding MENA and clear identification of how the campaign may have been altered, if applicable, to the different markets.

Best Digital and New Media Campaign

This category will highlight the campaigns that include a large element of digital and new media work. This can be individually or as part of an integrated programme of PR and targeted marketing activity. If a part of a longer-term project, clear aims and outcomes of the overall goal should be identified as well as the specific activity.

Employee Engagement Award

This award recognises campaigns that use internal communications to engage staff, drive organisational change, deliver increased stakeholder value, or change an organisation’s ethos. Entries should detail how on-going strategy has shown significant improvement and further engagement within the internal team.

Best Health and Wellbeing Campaign

This category will cover work across the whole range of healthcare and well-being PR, including private healthcare, pharma and medical research (including animal research). Campaigns and/or projects could relate to a healthcare issue, consumer healthcare product, facility or initiative.

Best Corporate Social Responsibility Campaign

Applicable to work that promotes an organisation’s corporate social responsibility programme, via either a one-off campaign or on-going work.  This award looks at campaigns that have made an impact to social communities. Campaigns covering CSR, charity work, sustainability, and the environment would be suitable for this category. The winning entry will need to show clear evidence of the positive impact the campaign or ongoing work may have made, as well as displaying strong reasoning behind the action.

TEAM AWARDS

Small Consultancy of the Year

This category is open to any Consultancy with under 15 employees. Winning this award will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients: retention, growth, and performance
  • Staff: retention, approach, and diversity
  • Financial: performance, growth, acquisitions must be disclosed
  • Innovation: for example, investment in infrastructure, new client products, new approach to talent

Medium Consultancy of the Year

This category is open to any Consultancy with 15 – 30 employees. Winning this award will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients: retention, growth, and performance
  • Staff: retention, approach, and diversity
  • Financial: performance, growth, acquisitions must be disclosed
  • Innovation: for example, investment in infrastructure, new client products, new approach to talent

Large Consultancy of the Year

This category is open to any consultancy with 31 or more employees. Winning these awards will demonstrate great business and effective results as well as community leadership and innovation. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients: retention, growth and performance
  • Staff: retention, approach and diversity
  • Financial: performance, growth, acquisitions must be disclosed
  • Innovation: for example, investment in infrastructure, new client products, new approach to talent

In-House Team of the Year

This category is open to In-House PR teams. Judges will mark your entry against the following criteria; clients; staff; financial; and innovation.

  • Clients (ie internal stakeholders): retention, growth, and performance
  • In-house team: retention, approach and diversity
  • Financial: performance, growth, ROI
  • Innovation: for example, investment in infrastructure, new products, new approach to talent or campaign delivery

INDIVIDUAL AWARDS

Rising Star of the Year

An award for any young individual (under 30 years old at the time of entry deadline on Sunday, 21st November 2021.) with the greatest potential to become an industry leader of the future and who has achieved greatness already. This award is judged on a Leadership, Initiative and Character, Client Performance and Team and Industry Contribution. The winner will be recognised for an outstanding performance within their organisation and to the wider PR industry. Nominations for this award can be made by the individual themselves, a colleague, or employer. Organisations can enter any number of entries.

PR Leader

An award for an individual who has shown great leadership and achieved greatness with excellent results. This award will be given to an individual (or joint agency heads) who has/have delivered outstanding performance to clients and made a significant contribution to the industry and to their consultancy. Nominations for this award can be made by the individual themselves or a colleague, and organisations can submit any number of entries. This category is open to both agency leaders and in-house communicators. This award is judged on a Leadership, Initiative and Character, Client Performance and Team and Industry Contribution.

NEW CATEGORIES ADDED THIS YEAR 2022

NEW CATEGORY FOR 2022

Event/ Launch of the Year


Entries in this category should demonstrate how PR has been effectively used to launch a new product or service, built an audience for an event or developed a relationship with the public to secure the reputation of the event, product or service.

NEW CATEGORY FOR 2022

Best Travel and Lifestyle Campaign

This category is open to any consultancy or communications team. It will recognise a PR campaign that has a well implemented strategy to successfully market its products or services.

It will also recognise tourism boards or travel brands that have used a campaign to effectively gain trade and consumer trust, increase brand awareness and consideration, improved loyalty through promotions and deals, offered interactive competitions and excelled in customer service.

*This includes: hospitality, fashion, food, health, fitness and well-being

NEW CATEGORY FOR 2022

Best Student Campaign

This category will look recognise work by students that demonstrates outstanding, creative thinking and realistic execution in order to reach determined goals. The winning campaign will have a creative, original idea and great use of advertising, marketing and PR.

Judges will be looking for Creativity, Strategy & Insights, and Tactics & Execution

*FREE TO ENTER

NEW CATEGORY FOR 2022

INTERN OF THE YEAR

To enter an intern for this category, the intern must complete an outline of their internship which should be no more than 600 words in length. The intern’s line manager is also required to complete a 300-word endorsement. Entries are open to anyone who interned between 1st October 2020 to 30th September 2021, they do not need to currently be an intern. Entries will be judged based on the following criteria:

  • Enthusiasm and dedication
  • Innovative and creative approach to their role
  • Contribution to team morale and ethos
  • Ownership of projects

*FREE TO ENTER