Date/Time Training Webinar
30/03/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Facebook for PR and Communications
Facebook is the biggest social media network in the world, with 1.7 billion active users – and counting. But how can you harness the power of the platform? Discover how to create engaging content, grow your audience and make the most of Facebook’s incredible analytics.
03/04/2017
7:00 pm - 8:15 pm Abu Dhabi, Muscat (UTC +4:00)
Pitching to Win New Business
Everyone loves working on new business. Every firm in the PRCA is good at it. Why do some consultancies seem to beat the odds? Why are some firms consistently better at getting onto long-lists, making it onto short-lists and then landing the business, time after time? It's not just effort and it's not just talent. What are they doing better?
04/04/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Climbing the PR Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.
06/04/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
The Power of Pinning: Pinterest Hacks for PRs
With 100 million users, Pinterest has found its place among Facebook, Instagram and Twitter as a social media heavyweight. The digital pinboard is so much more than an inspiration scrapbook; it can help you build an identity, engage and grow an audience, and generate sales. In this webinar, Pinterest super-user Natalie Hughes (600k Pinterest followers), shows you how to create perfect Pinterest boards, work with influencers on the platform, and utilise paid activity, to supercharge your company’s presence, website traffic and sales.
11/04/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Understanding Search in a Social Media World
With our new workshop entitled Understanding Search in a Social Media world, you can learn how to stay ahead as the battle for social search takes its grip.
11/04/2017
7:00 pm - 8:30 pm Abu Dhabi, Muscat (UTC +4:00)
Introductory Google Analytics for PR
Google Analytics is a key tool in the modern PR and communications professional’s armoury. It can give us tangible data on how our online and offline campaigns are performing. It shows what a company’s audience is interested in, where visitors arrived from, what the company ranks for on search engines, and more.
12/04/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Paid Media
Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments. This is no bad thing; it means we can better target audiences and guarantee eyeballs according to interest, location and demographic. It’s also measurable, but the creative and calls-to-action have to be appealing. The rise of Paid Media in PR provides revenue opportunities and also potentially improved results.
13/04/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
How to Create an Effective Blog
With two launched every second, blogs have become one of the most hyped internet tactics to promote organisations and help them communicate with their key audiences. Every client wants to create one but most are left feeling disappointed by a lack of success, no readership, little interaction or worse – just negative engagement.
18/04/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Creating and Curating Compelling Content for Social Media
Optimise the effectiveness of your social media activity with proven tips for creating compelling content, in our Creating and Curating Compelling Content for Social Media course. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
19/04/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Communicating in the Middle East and North Africa
he Middle East and North Africa can be an altogether alien world for newcomers to the region trying to communicate with new audiences and reach out to new stakeholders. This 90 minute PRCA session – replete with insights and vivid examples – offers communicators a window into the region’s communications landscape and the ways in which it both resembles and differs from its global counterparts. The aim of this course is to provide participants with key insights into the region that will help them advance their business and communications objectives.
20/04/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Harnessing the Power of Instagram and Snapchat for PR Campaigns
With PR practitioners increasingly having to use new channels of communication to engage with target audiences, and with consumers taking in information more visually than ever before, social media platforms like Instagram and Snapchat are increasingly becoming vital platforms in the digital PR strategy.
25/04/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Understanding Finance
This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader.
11/05/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Generating Sales with Social Media
Harness the power of social media to deliver sales for your business with our Generating Sales with Social Media webinar.
18/05/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
30/05/2017
7:00 pm - 8:30 pm Abu Dhabi, Muscat (UTC +4:00)
Crisis PR in a Digital World
This workshop examines the trends behind the new type of PR crisis. How does it look? What shape does it take as the crisis unfolds and, most importantly, what are the strategies and tactics you need to deploy in order to manage the issue or crisis successfully in this digital world.
31/05/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Supercharge PR Campaigns for LinkedIn
With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?
14/06/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Influencer Relations
Understand how journalists, bloggers and vloggers work, how to evaluate genuine influence, and maintain media databases. You’ll learn what influencers really want, how to build long-term relationships with them, and how coverage can benefit search rankings.
14/06/2017
7:00 pm - 8:30 pm Abu Dhabi, Muscat (UTC +4:00)
Pitching to Win New Business
Everyone loves working on new business. Every firm in the PRCA is good at it. Why do some consultancies seem to beat the odds? Why are some firms consistently better at getting onto long-lists, making it onto short-lists and then landing the business, time after time? It's not just effort and it's not just talent. What are they doing better?
15/06/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Understanding Search in a Social Media World
This comprehensive workshop looks at how your business can take advantage of social media’s undisputed impact on search engine queries, links, ranking and traffic.
19/06/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Digital Landscape for PR
The landscape against which Public Relations operates is in a constant state of flux due to the continuing revolution of the digital world. From the changing face of the media and how it uses the digital platforms to communicate through to the advent of social media platforms such as Twitter, Pinterest, LinkedIn and Facebook – there is a new backdrop to the practice of PR. This webinar examines the landscape against which the PR profession must now operate.
20/06/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Crisis Management
Some expertise in crisis management is an essential ingredient of a PR consultant's professional armoury. But it can be a complex subject, especially when developing a crisis communications plan and dealing with the psychologies that come into play when bosses are under intense pressure and dozens of different audiences are demanding immediate information.
28/06/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Harnessing the Power of Twitter for PR
This seminar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice.
29/06/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)
Ethics in PR
The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.
19/07/2017
7:00 pm - 8:30 pm Abu Dhabi, Muscat (UTC +4:00)
How does SEO work? A guide for PR practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.