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Date/Time
Date(s) - 12/04/2017
1:30 pm - 3:00 pm Abu Dhabi, Muscat (UTC +4:00)


Event Overview

How attendees will benefit

In this webinar, we will cover:

  • Where Paid Media fits into planning, alongside Earned, Shared and Owned Media (often referred to as the ‘PESO model’)
  • Jargon busting
  • Planning for Paid Media: The journey, design and wording
  • A/B testing
  • Platform-specific ad options, including
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Google Ads
  • Video placement
  • Native advertising
  • Affiliate marketing
  • Tagging and tracking
  • Content discovery platforms
  • Ad management (Demand-side Platforms)

Who should attend?
Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns.

Bookings

Bookings are closed for this event.